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2022 YOUNG LIONS NOMINEE

I was nominated by creative leadership at Weber Shandwick to participate in the 2022 Young Lions Competition. My partner and I were tasked to create a strategic plan that would build awareness of the Leukemia & Lymphoma Society (LLS) through gaming. Below you'll find step-by-step how we developed a full strategic and creative campaign for the Young Lions competition.

 

Credits:

Sr. Copywriter: Erin Townsend

Sr. Art Director: Paige Rosas

THE SETUP

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THE STEPS

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THE OUTCOME

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