ERIN TOWNSEND

The Ask: During the early months of the pandemic, we had to come up with creative ways to get people excited about the summer without encouraging them to break any pandemic restrictions. 

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The Project: Summer is filled with memories. And so are scrapbooks and social media channels. Each of the vehicles in the Chevy lineup are meant for different adventures. So, we paired each SUV and truck with different activities and places you could take them to. We used animations to make it look and feel more like a modern day scrapbook, while also keeping the nostalgic feeling of a traditional photo album. 

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Use: Social Media

Role: Copywriter

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Credits: 

Executive Creative Director: Iain Lanivich

Group Creative Director: Tony Kause

Copywriter: Erin Townsend

Art Director: Paige Rosas

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