WORK EXPERIENCE
MRM, Detroit, Michigan
Senior Copywriter, August 2022 – Present
· Currently a senior writer on My GM Rewards, I concept and create emails, websites, and more.
· Was the lead writer on Betty Crocker and Annie's Organic.
· Managed a team of writers while guiding them from concept to finish on social, email and website.
· Reviewed and approved work before going to leadership and clients.
· Crafted various articles and social posts for Betty Crocker and Annie's Organic.
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Weber Shandwick, Detroit, Michigan
Senior Copywriter/Copywriter/Junior Copywriter, July 2017 – July 2022
· Concepted, created and saw projects through development on Chevrolet’s social media channels.
· Worked on multiple social platforms (Instagram, TikTok, Twitter, LinkedIn, etc).
· Created earned media ideas for the communications side of Chevrolet, Buick, GMC and Cadillac.
· Identified the tone of voice on multiple platforms and automotive nameplates.
· Covered onsite content for events including CMA, MLB All-Star Game, SEMA and more.
Campbell Ewald, Detroit, Michigan
Community Manager/Associate Community Manager, November 2015 – July 2017
· Crafted social content calendars for multiple brands while servicing Country Inns & Suites (CIS).
· Developed content for the Snuggle Valentine’s Day campaign that was featured in Ad Week.
· Captured onsite content campaigns in real-time for the Travelocity Roaming Gnome for College GameDay.
· Developed social media content and strategy for CIS, Clyde Mays, OnStar and Snuggle.
· Planned and produced content, including photo and video editing (Photoshop, InDesign, iMovie).
· Utilized Facebook Live and Instagram Stories for the 2016 NASH Next competition hosted by CIS.
Little Village Magazine, Iowa City, Iowa
Development Coordinator, January – August 2015
· Monitored and created content for Facebook and Twitter.
· Wrote restaurant reviews for Little Village Magazine's first Iowa City Dining Guide.
· Reported and wrote for the weekly email segment, "The Weekender."
· Planned yearly budgets and goals for events, sponsorships and fundraising.
KCRG, Cedar Rapids, Iowa
Producing Intern, May – January 2014
· Researched a variety of national and local stories.
· Wrote and edited stories on topics such as current events, technology, politics and entertainment.
· Posted breaking news stories on social media.
· Assisted producers, reporters and anchors to develop successful newscasts.
EDUCATION
The University of Iowa, Iowa City, IA.
Bachelor of Arts and Sciences, 2010 – 2014
· Major: Journalism and Mass Communication
· Certificate: Philanthropy and Fundraising