ERIN TOWNSEND

The task sounds simple. The work was fun. The outcome has been a success! We were tasked to redo all the My GM Rewards brands' websites at the beginning of 2024. Our first responsibility was to tackle the overview page and from there, we produced clean, concise and beautiful work. Analytics shows that click-through rates skyrocketed and we also saw increased card applications. I'd call that a success, right?! 

Here's a peek at what we've done so far!

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Senior Writer: Erin Townsend

Senior Art Director: Joe Anstett

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VP Creative Director: Elizabeth Gersabeck

ACD: Candice Pollock

ACD: Chelsey Shir-Shekar