TESTED FOR
THE REAL WORLD
Post Copy: Low temps? No problem. Tested in the Cold Chamber, the Chevy Blazer is beyond ready for the extremes.
The Ask: Quality, reliability and durability (QRD) were at the forefront in 2019/2020 for Chevrolet advertising. In the past, we would share awards our vehicles earned when we wanted to share our QRD story. We found that when we did this, it wasn't our highest performing content. So, rather than telling our audience, we showed them why they should choose Chevy.
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The Project: Something we found that was missing from our storytelling all of these years was the "behind the scenes" of how our vehicles performed every day. That's when "Tested for the Real World" came to life. Each piece of unique content was shot at either the GM testing plant or the GM technology center.
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Use: Social Media
Role: Copywriter
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Credits:
Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Associate Creative Director: Dan Willey
Copywriter: Erin Townsend
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