ERIN TOWNSEND

The Ask: Following reveal of the All-New 2022 Chevy Suburban and Tahoe, we were tasked to come up with a series of videos that highlighted the many advanced features each SUV offers. 

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The Project: When it comes to hacks Pinterest is a social platform you can rely on. We wanted fans and potential owners to feel that exact same way about the 2022 Suburban and Tahoe.

 

We created short videos showcasing actual people using both vehicles to conquer their everyday to-do list. Each video took a job, like packing for a camping trip, and turned the feature into the actual act to achieve the task. 

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Use: Social Media

Role: Copywriter

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Credits: 

Executive Creative Director: Iain Lanivich

Group Creative Director: Tony Kause

Copywriter: Erin Townsend

Art Director: Paige Rosas

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