CORVETTE ACADEMY

The Ask: We were tasked on social media to create an owner's manual video for the All-New Mid-Engine Corvette. This video would act as a virtual vehicle walkaround, since the pandemic put a temporary stop on in-person test drives.

The Project: Knowing the words "Owner's Manual" didn't have the sexy feel this mid-engine masterpiece deserved, we put a "James Bond Trailer" twist to it that left viewers and gear heads with goosebumps.

Use: Social Media

Role: Copywriter

Credits:

Executive Creative Director: Iain Lanivich

Group Creative Director: Tony Kause

Copywriter: Erin Townsend

Art Director: Paige Rosas

Jr. Editor: Zen Grey

ERIN TOWNSEND

CORVETTE ACADEMY

Post Copy: You’ve never seen the mid-engine Corvette like this before. Get to know every detail without leaving your home.