APPLE PIE HOT DOG

2022 Webby Award Winner

Advertising, Media & PR under the Food & Beverage Category

Partnering with Commonwealth//McCann, we put a new twist on the classic Chevy jingle "Baseball, Hot Dogs, Apple Pie and Chevrolet."

We teamed up with the Mayor of Flavortown, Guy Fieri to help us take it a step further by creating a real Apple Pie Hot Dog. We kicked off our campaign by teasing the jingle and our never-before-seen treat. Next we released the remixed jingle. We made it a sing-along and had the cartoon characters from the original jingle dance to it. Then it was time to reveal our masterpiece the Apple Pie Hot Dog. We had Guy Fieri show viewers in a TikTok-like style how to make our newest creation.