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OPENING DAY COMMUNITY MVPS
America’s Favorite Pastime meets some of America’s hardest workers. We partnered with Major League Baseball Teams and surprised Chevy Community MVPs with tickets to Opening Day. We captured their reactions and paired them with a custom remixed track of "Take Me Out to the Ballgame." Then we had MLB mascots compete in a TikTok dance off.
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Use: Social Media
Role: Copywriter
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Credits:
Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Copywriter: Erin Townsend
Art Director: Paige Rosas
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