ERIN TOWNSEND

The Ask: Introducing the World's First Supertruck, The GMC Hummer EV. We were tasked to come up with a series of hype videos to get fans excited about the new quiet revolution. 

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The Project: After the big Super Bowl reveal of the GMC Hummer, we knew we had to keep the momentum going.

Starting fall of 2020, we started rolling out a series of short videos that teased to the advanced features the World's First Supertruck offered. 

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Use: MOL

Role: Copywriter

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Credits: 

Group Creative Director: Tony Kause

Copywriter: Erin Townsend

Art Director: Paige Rosas

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