BEHIND THE MAGIC
Post Copy: The new, All-Electric Bolt EUV and the redesigned Bolt EV deserve a magical introduction. Go behind the scenes of our latest video collaboration with Walt Disney World.
The Ask: This wasn't your typical vehicle reveal. We had to think outside of the box. With the pandemic putting a screeching halt on in-person vehicle reveals, we had to get creative on how we released the newest electric vehicle to the Chevy family. So, we teamed up with Disney.
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The Project: Magic happens here. We created a 14-minute film that went behind the scenes of Magic is Electric, the :90 reveal film of the new, All-Electric Bolt EUV. We used TikTok creator Nick Cho AKA @YourKoreanDad, current Bolt EV owners, Disney storytellers and Chevrolet engineers to dive into the magical details of the Bolt EUV and the :90 commercial spot.
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Use: Website and Social Media
Role: Copywriter
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Credits:
Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Creative Director: Joe Gielniak
Copywriter: Erin Townsend
Art Director: Paige Rosas