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CHEVY BLUEPRINT
The Ask: Safety features are rarely exciting but are very important when it comes to an automotive brand. We were tasked to come up with a series of social media posts that dove into the safety features that the Chevy Family of SUVs offers, but in a fun and informative way.
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The Project: Chevy Blueprint was our answer. We took a traditional blueprint approach to our creative and added safety messaging in an engaging way.
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Use: Social Media
Role: Copywriter
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Credits:
Creative Director: Zelley
Copywriter: Erin Townsend
Art Director: Paige Rosas
Post Copy: Designed with you in mind. Automatic Emergency Braking is just one of the standard #Chevy Safety Assist features included in the All-New 2021 #ChevyTrailblazer.
Post Copy: Space is key. Following Distance Indicator is just one of the Standard #Chevy ​Safety Assist features included in the ​2021 #ChevyEquinox.
Post Copy: Speaking of bright ideas… IntelliBeam® can automatically turn high beams on and off. This is just one of the standard #Chevy Safety Assist features included in the All-New 2021 #ChevyTrailblazer.
Post Copy: Keeping everyone's safety top of mind. Front Pedestrian Braking is just one of the standard #Chevy Safety Assist features included in the 2021 #ChevyEquinox.
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