ERIN TOWNSEND

We created several direct mail, emails and other mediums to support the 2024 June and July Spend program. We were tasked to make it seasonally relevant and fun. So, for business, we went down two very different routes — "Business Barbie" and "Construction Ken" to reach an array of business card holders. We selected some fresh, EV, family summer vibes for our My GM Rewards Mastercard and GM Mastercard audiences. 
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Use: Email and Direct Mail

Credits: 
Senior Copywriter: Erin Townsend
Senior Art Director: Julie Swartz