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CHEVY SUMMER PLAYLIST
The Project: For the love of music, summer and Chevy. It's safe to say that music takes you back to some of the best times of your life. 2020 may have looked a little different, but what stayed consistent to previous years were the traditions and memories around music. Using Instagram Stories, we created a Chevy Summer template that asked fans to fill it out with their favorite songs (that mentioned "Chevy") and share their final product.
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Use: Social Media
Role: Copywriter
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Credits:
Executive Creative Director: Iain Lanivich
Group Creative Director: Tony Kause
Copywriter: Erin Townsend
Art Director: Paige Rosas
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