ERIN TOWNSEND

Shorty Award Winner: Best Use of Facebook

​

The Ask: How can we create compelling content for our channels on a well-known holiday?

​

The Project: Our Facebook followers were probably thinking “not another generic holiday post.” And they were right. It wasn’t. Introducing the first virtual trick-or-treat experience, where we converted all six Chevrolet Facebook channels into one neighborhood. We knew holiday posts typically underperform, so rather than ringing the same doorbell we decided to do something totally different that leveraged the American tradition of Halloween.

​

Use: Social Media

Role: Copywriter and Case Study Writer

​

Credits: 

Executive Creative Director: Iain Lanivich

Group Creative Director: Tony Kause

Associate Creative Director: Dan Willey

Senior Art Director: Cleveland Thrasher 

Copywriter: Erin Townsend

Copywriter: Sara Lepley

Junior Art Director: Bailey Bain