CHEVY ARCADE

The Ask: How do we make safety features fun on social? By turning each safety feature into a "game."

The Project: During 2020 digital gaming increased in households across the world. Knowing this and also realizing that safety features aren't the most fun thing to watch and/or read, we created our very own Chevy Arcade. Each "game" would play out a scenario that our SUVs would have to play out to "win." When the game/video ended, users would advance to the next level, which was to check out the Chevy website.

Use: Social Media

Role: Copywriter

Credits:

Executive Creative Director: Iain Lanivich

Group Creative Director: Tony Kause

Copywriter: Erin Townsend

Art Director: Paige Rosas